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April 23, 2006
All the news that fits ...
De Tijd, a Belgian financial newspaper, has begun testing versions of electronic paper. De Tijd will distribute 200 devices - the iLiad eReader from iRex - to a selected group of high technology early adopters and test the electronic service for three months.
The iLiad eReader is based on technology licensed from E Ink of Massachusetts. The current reader is black - and - white and uses reflected light rather than back lighting to illuminate the text allowing use in outdoor or indoor environments. The device supports note taking, internet access, and removable storage. If brought to market, the device is expected to cost less than $100.
De Tijd's advertising clients are interested in tailoring advertising to both the particular newpaper reader's profile as well as the time of day the ad is being noticed - this would allow advitizers to push coffee in the morning and beer in the evening.
Sources:
Doreen Carvajal, The future has arrived, and it's yours to read, International Herald Tribune, Sunday, April 23, 2006. http://www.iht.com/articles/2006/04/23/business/epapers24.php
iRex, iLiad e-Reader product sheet. http://www.irextechnologies.com/shop/products/iliad.htm
Posted by sjc at April 23, 2006 11:19 AM
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